Sukhothai Hotel Bangkok
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Sukhothai Confidential


The Story of The Sukhothai Bangkok's Logo

Posted: October 31, 2012

On 8 November 2012, The Sukhothai Bangkok will celebrate the hotel anniversary, “21 years of excellence”. Every step you take in the hotel is full with history and many changes happened along the way. The only one thing that never changes is our logo.

Many of our guests may not know that before we even created this simple logo we went through many ideas and finalize into 2 things. Firstly, the logo is diligently design in the shape of Chedi which was inspired by the reign of Sukhothai to match with the theme of the hotel.

Once you take a closer look, there are twenty-two small diamond droplets building up into the Chedi design. Each drop of diamond represents individual hotel staff who were guided and trained to provide the what we called the ‘Sukhothai service’ which are to anticipate guests’ needs and deliver exceptional services with truly legendary hospitality.

By incorporate the concept of ancient history of Sukhothai with the concept of top quality diamond, the unique logo has been created and well represent the true identity of The Sukhothai Bangkok.  

Thank you.

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